lead generation insights

Starting a lead generation business is an exhilarating journey, but there’s a steep learning curve. As you set up your first funnel, test ads, and onboard clients, you’ll inevitably encounter lessons that could have saved you time, money, and frustration if you’d known them earlier. In this post, we’ll share key insights to help you avoid common pitfalls and gain traction more quickly. 1. Narrow Your Focus Early One of the biggest mistakes new entrepreneurs make is trying to serve multiple niches or regions at once. In the early stages, it’s far more effective to pick a single service in one location. By focusing on, for example, “residential lawn care in London,” you can tailor messaging precisely, allocate ad spend efficiently, and establish credibility faster. Once you dominate that micro-market, you can expand to adjacent services or neighboring areas. 2. Clarity Over Complexity At first, it’s tempting to build elaborate […]